Menu Cover Ideas
The search for the perfect match between menu and cover for that menu can seem daunting at first. After all, you’d like for your guests to experience the best that your restaurant has to offer and feel good about what they see. Your menu cover will be their first chance to get a sense of the style and consistency with your decor and food choices. When we talk about topics like these, we are really getting into the nitty gritty of what gives a restaurant or niche café staying power – these menu cover ideas do make a difference.
An old menu in need of some new menu cover ideas.
What you will notice of dining establishments that stick around long enough to be profitable for long periods of time is that they are consistent. You’ve probably heard the saying that a huge part of success is just showing up. In our case, this means showing up and being reliable and consistent. Being reliable in many respects means that your restaurant’s design is consistent with your guest’s expectations. Notice we haven’t even talked about food yet. When your menu covers reflect a certain personality that is also present in the food choices, you’ve just achieved another level of consistency. What you will notice is that over time, maintaining this level of consistency breeds loyalty from your guests as well.
When people know what to expect from you – or your restaurant – they can be more free to recommend it to others. If your style, service, food and other aspects are inconsistent, people get uncomfortable. This can even mean changes that are designed to improve your establishment. This doesn’t mean don’t improve, it means change with feedback and notice. Allow your loyal guests to participate in the process where possible.
Have A Custom Menu Cover Contest
This is an example of something that can get your guests involved and also earn you some free press in the local media. In this case, you could put the word out that your restaurant is holding a contest to design their new menu covers. The winner of the custom menu cover contest will win a free dinner for four or something like that. You could set the parameters such as material choices or even just have a place on the cover where the winning logo or text would appear. This way, you could still maintain control over the main aspects of your design.
This is important because if you are set on getting leather menu covers with an elegant looking embossed image, you will not be inundated with metal designs or inserts for those simple plastic menu cover styles. Something that has worked for some is to have a metal menu cover with a circle, oval or square space cut out of the center of the cover itself. This can then be fitted with a holder on the rear aspect of the main cover and can be made to hold an image or some sort of logo, shape or other design.
In the end, it is really a matter of choice as to how you will keep the covers for your menu consistent with the overall theme of your restaurant and food choices. This is one of those things that seems very trivial to someone who has a hard time visualizing the details. However, when all the little things work properly, it is much easier to work on larger aspects such as service and public relations. After all, if the guests aren’t coming or returning, more importantly, then you don’t need any type of menu cover in the first place.
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