Sep 242009

Are you looking for a way to make your restaurant menu cover a one of a kind, statement piece to your guests before they even get to look at your food selections?  Well, if you are, then look no further than leather menu covers.  These are a classic, a stand by.  The statement and presence that you get when presented with a well-worn leather menu is something that is unmistakable.  So, what statement are you looking to make?

If your restaurant or café is trying to position itself as a fixture in the community or attract a well-traveled or refined taste, then you only have a few choices as far as menu covers are concerned. Well, let’s rephrase that.  You can choose what ever you like, but there are only a few styles that will be a best fit if you want your menu to be regarded well in the eyes of your guests.

Are Leather Menu Covers The Only Way To Go?

As we’ve mentioned, leather is an obvious and more common and easily found way to go.  However, you also have unlimited choices if you go with more of a custom menu cover.  In this category, you have more options as far as sizes, materials, and mixed ‘media’ as well.  For example, if you are wanting to get a unique look, then you could opt for a style that is made with metal.  There are a variety of metal menu cover choices.

These would include things like brushed aluminum, stainless steels and even metals like copper and brass.  Copper has some interesting options as well.  A popular style of copper cover is one that is treated with a chemical agent that causes the copper to develop a very unique patina to it.  This will give each menu cover a unique look of its own.  This is certainly a nice touch for the discriminating guest.

This type of leather is not as sophisticated looking as aged, Italian leather.

This type of leather is not as sophisticated looking as aged, Italian leather.

Back to the topic at hand, a leather menu cover can be made unique in its own right.  Keep in mind that we are also talking about real leather here.  There are also faux leather styles, sometimes called leatherette, that are very common.  We are not discussing these types.  With a real leather, you can get the unique grain characteristics and wear that comes with age.  Nothing can replace this look and feel of real leather.  In addition, you can get an image or the name of your restaurant embossed on the menu cover itself for that added sense of identity and branding.

Photo credit

Sep 242009

The search for the perfect match between menu and cover for that menu can seem daunting at first.  After all, you’d like for your guests to experience the best that your restaurant has to offer and feel good about what they see.  Your menu cover will be their first chance to get a sense of the style and consistency with your decor and food choices.  When we talk about topics like these, we are really getting into the nitty gritty of what gives a restaurant or niche café staying power – these menu cover ideas do make a difference.

An old menu in need of some new menu cover ideas.

An old menu in need of some new menu cover ideas.

What you will notice of dining establishments that stick around long enough to be profitable for long periods of time is that they are consistent.  You’ve probably heard the saying that a huge part of success is just showing up.  In our case, this means showing up and being reliable and consistent.  Being reliable in many respects means that your restaurant’s design is consistent with your guest’s expectations.  Notice we haven’t even talked about food yet.  When your menu covers reflect a certain personality that is also present in the food choices, you’ve just achieved another level of consistency.  What you will notice is that over time, maintaining this level of consistency breeds loyalty from your guests as well.

When people know what to expect from you – or your restaurant – they can be more free to recommend it to others.  If your style, service, food and other aspects are inconsistent, people get uncomfortable.  This can even mean changes that are designed to improve your establishment.  This doesn’t mean don’t improve, it means change with feedback and notice.  Allow your loyal guests to participate in the process where possible.

Have A Custom Menu Cover Contest

This is an example of something that can get your guests involved and also earn you some free press in the local media.  In this case, you could put the word out that your restaurant is holding a contest to design their new menu covers.  The winner of the custom menu cover contest will win a free dinner for four or something like that.  You could set the parameters such as material choices or even just have a place on the cover where the winning logo or text would appear.  This way, you could still maintain control over the main aspects of your design.

This is important because if you are set on getting leather menu covers with an elegant looking embossed image, you will not be inundated with metal designs or inserts for those simple plastic menu cover styles.  Something that has worked for some is to have a metal menu cover with a circle, oval or square space cut out of the center of the cover itself.  While certainly not a cheap menu cover choice, it will give you a considerably unique appearance.  This can then be fitted with a holder on the rear aspect of the main cover and can be made to hold an image or some sort of logo, shape or other design.

In the end, it is really a matter of choice as to how you will keep the covers for your menu consistent with the overall theme of your restaurant and food choices.  This is one of those things that seems very trivial to someone who has a hard time visualizing the details.  However, when all the little things work properly, it is much easier to work on larger aspects such as service and public relations.  After all, if the guests aren’t coming or returning, more importantly, then you don’t need any type of menu cover in the first place.

Photo by firstyearta

The search for the perfect menu cover is a quest that will take the discriminating owner or manager on a mind-numbing journey.  There are so many little points and differences about the different styles that sometimes it can be hard to choose.  One of the best things to do first is to decide on what you want to portray with your menu.  This will ultimately come down to being a reflection of what type of restaurant you have.  Luckily, you’ve already done the legwork of deciding all of this.  Your dreams and ideas have all come to fruition in this place of yours, now it is time to highlight what I hope you think is the best food around.

It doesn’t matter the type of menu cover you choose so long as it is congruent with what your guests are expecting.  If you have a family-friendly local mom and pop type of restaurant, you can get away with a less we’ll say glamorous cover for your menus.  What you need in this type of restaurant is function first and looks second (at least as far as this aspect is concerned).  Don’t fool yourself, people still want to dine in style, just because they have children, doesn’t mean they want to be picking crumbs up off their seats and reading a greasy, sticky or cracked menu.  In fact, you could argue that they are going out to eat exactly to avoid this type of stuff at home.

However, where your menu covers will come into more sight and need to be class act is if you have a fine dining establishment.  This is where the discriminating tastes in decor, food choices and service will all make a world of difference in the success of your restaurant.  It is one thing to talk about all these facets of a congruent and well-blended experience, it is quite another to actually implement policies and design choices that take these things into account.  This is where getting very good quality menu covers will make the difference.

If you have the choice of sitting down and holding a nice solid, well made and smooth feeling leather menu cover or some cheap menu cover, which one impresses you more?  Of course, right!  But even the most intelligent owners and managers sometimes miss these basic points.  When it comes to the expenses of opening and running a restaurant, there is always a pressure to reduced overhead, costs and other variables that can boost profits.  So, even though this whole cover issue may seem like a minor point, it can make a big impact.

How Do You Know What Type of Menu Cover To Choose?

Well, as was alluded to above, there are several styles that make this whole process a bit more daunting.  Keep that original point in mind, let your restaurant theme and image dictate the details.  You could see this as being the other way around, regardless, the details matter.  A brief list of restaurant menu covers would include: leather, metal, fabric and even plastic menu covers.  Also, keep in mind that whether we are talking about a restaurant or a café menu cover, the same ideas apply.  Let’s discuss these different styles briefly here, though they are discussed in more detail on pages dedicated to each type elsewhere on our site.

Leather Menu Covers

Let’s start with one of the most elegant or substantial and work our way through the other styles from here.  The leather menu cover is likely the most common type to be used in the higher end restaurants.  You will, and should expect, find these covers used in more expensive establishments relative to the menu pricing.  These are possibly the finer steakhouses in town, the classy ‘go to’ places for special occasions and anniversaries.  If you want to be known as a nice place in town, leather will make a big impact as your choice here.  It has properties that allow it to be both functional as well as esthetically pleasing.  The knock-off version of the leather style is the leatherette or faux leather menu cover.  This one would be more like what you might expect for the check presenter.  It simply doesn’t have the same feel and impression factor as the real leather cover.  Not a poor choice for certain restaurants, just a different one that should be treated as such.

Metal Menu Covers

A little look at metal covered menus.

A little look at metal covered menus.

So, this is a bit more of a trendy cover choice for your menu.  Metal will be found in restaurants that have a bit more modern edge or feel to them.  Food choices will typically be more geared towards eclectic preparations or a modern twist on an old dish.  New up and coming chefs like to prepare foods in a non-traditional way and these metal menu covers will give a little insight into this break from conformity.  Typically, the metal choices will consist of aluminum, stainless steel or even copper.  The aluminum and stainless steel styles will often have a brushed appearance, softening that hard metal feel.  Copper can make a great statement on its own and now there are even metals, like copper, that have a chemical patina added that creates a very unique and artistic feel to the look of the metal.  Metal is a great choice for the more modern feeling restaurant.

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Plastic Menu Covers

More than a specific type of cover, the plastic menu cover is more of a class or category of covers.  This is due to the fact that the plastic styles can encompass thin, clear plastic to the more heavy duty variety.  The thinner type is more common with the menu that is printed on an 8 ½ x 11 sheet of paper and then inserted into the cover.  These covers are designed really more for function.  They are helpful in that they can be cleaned easily with a damp and soapy rag and will provide minimalist function.  Because these are the cheapest types of covers, it is less important to worry about them.  The restaurants and cafes that use these types are usually offering food choices that would be more for lunch or breakfast.  You will still find some restaurants serving dinner that use a plastic menu cover, but it will not be found in a fine dining establishment.  This is fine.  Not all restaurants aspire to or serve the same customers and guests.  People looking for a spaghetti meal with the kids are going to have a different expectation than someone going on a date and looking for chef so and so’s handmade pasta with squash flower appetizers.  So, don’t feel like you are being judged for your choice in covers, they all have a purpose and function.

More Custom Menu Covers

This category was necessary as there are some special types of covers that could only be called custom or designer.  These would include woods, corks and even some fabrics.  A custom menu cover is nothing more than a style that is designed for your particular restaurant’s needs or qualities.  For example, a restaurant known for its great wine list might opt to go for a cork cover for the wine menu.  This is one example of how you can keep the congruence that we mentioned earlier.  Similarly, you might opt to have a wood menu cover.  Fabrics such as linens and even silks could be custom designed as well.  These special or custom covers would really be used in a restaurant that isn’t doing a high volume type of business.  Not that every restaurant doesn’t want to be full all the time, it is just that these custom styles are a bit more prone to faster wear and tear and would cost much more to replace.  So, if you are able to serve your guests with more care and attention in this way, your pricing can be reflected here as well.  Of all the types of menu covers mentioned here, the only ‘right’ one is the one that fits the needs of you, your restaurant and ultimately your guests’ needs.

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