There is that old saying, “you can’t judge a book by its cover”.  Well, we all know that we do it all the time whether it is for appearances on a first impression, CD covers (at least until digital music totally takes over the world), actual books, magazine and, yes, your restaurant’s menu.  It is just human nature to make or form an impression from what we take in on a cursory first glance at something.  This is why making your menu cover stand out is such a key piece to putting together a great menu.

You already know that you’ve got the best food around.  You wouldn’t be in this restaurant business if you thought otherwise.  It doesn’t matter if you are the manager of the restaurant, owner or both.  Every team member in your dining establishment is telling people about your food and service from how they act, present the food and serve up a night of entertainment for your guests.  However, this all happens after they get their menus in their hands.  From that first moment that they touch the cover of that menu until they open it up and browse the selections, you are telling them something.  Going cheap here will give that impression.

A nice cafe menu for a warm and cozy little meal.

This doesn’t mean that you need to spend a fortune on your menu covers, but you do need to make sure that the food you are serving is not cheapened or downgraded in your guests’ mind before they even taste it.  This goes for misspelled words, typos and other menu errors that of course your menu cover itself has little to do with.  Think of it as simply an overall, taking-it-all-in experience.  You know what it is like as patron yourself, though you have a different eye for things having been in the restaurant business.

What Are The Purposes and Types of Menu Covers?

If you read more about the menu cover here, you might learn that the only purpose of the menu cover is to simply hold the menu in place for your guests to see what is available, right?  Wrong!  This is certainly one of the more primary or functional aspects to the cover, but it is not the only reason you have one.  Like many things in life, there are reasons behind the reasons.  In this case, one main reason behind is to showcase your fine food items.  If your restaurant only serves up cheap fare, then you will probably just need something like the vinyl menu covers, a type of plastic menu cover.  There is nothing wrong with this type of menu.  It protects the menu from food, drink and grease or other restaurant ‘debris’ and they are easy to wipe clean.  A common and great menu cover for the purpose it serves.

However, if you are looking for a more elegant feel to your menu, something that you want your guests to experience before they even see what you offer, then nice leather menu covers might fit the bill – so to speak – a little better.  Leather has always had a nice ‘hand’ or feel to it.  In fact, leather will even age very well and looks even more comfortable and welcoming with time.  These types work well in steakhouses and other places where meat is considered the specialty.

Another type of theme style of cover that are becoming more popular are metal menu covers.  These are great for the modern bar and restaurant with an edgier feel to them.  They are usually made of aluminum or light gauge stainless steel to prevent rust.  However, treated copper menu covers make for an exquisitely unique look.  These metal covers can also be etched or cut to create a logo or some type of image, even restaurant name, cut into the metal itself.  It would be similar to how an image, logo or writing can be embossed on a leather menu cover.

Cafe Versus Restaurant Menu Covers

There is really only a difference in these types of things as they pertain to the style in which you present your menu.  A cafe style will usually offer less items on their menu and so the cafe menu cover will not need to have as many pages or features as traditional dining restaurant menu covers.  This isn’t to say a cafe is not traditional dining, just not known for being a dinner establishment.

You might find that you can display your food choices with a little more flair and uniqueness in the cafe menu versus a three page or tri-fold leather menu cover.  Your smaller menu can allow for a much simpler cover that will appeal to the type of patron whom you are serving.  There are also considerations for the price of a wine menu cover, check presenters, table top menu holders and such.

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What Do Menu Covers Cost?

Why not just go for cheap menu covers?  Well, you certainly could – but just be cognizant of what you’re looking for.

Cheap could mean inexpensive or cheap could mean you’ll end up having to buy more of them in no time because, well, they are cheap!

There are a range of prices based upon the variety of menu cover styles.  Additionally, the brand of menu cover you choose will affect price.  The ‘big dogs’ can command a higher price based upon years of experience and stability in the fragile restaurant market.  As a starting point, you should determine the look you are after, the number you’ll need and any type of customization you will require.  Of course, custom menu covers will command higher prices as you will be ordering ‘off the menu’ if you’ll allow such an obvious pun.

Basic prices can start as low as around $15 USD each for a simple bonded leatherette or vinyl menu cover.  This price would typically be for a minimum order of lots of 50 or 100 menu covers.  Prices could go up to the $40 USD range for a soft grain leather cover.  Then, the price jumps to ‘custom pricing’ for those great metal and other custom menu cover options.  The best practice is to determine what your budget will allow for your covers, then work backward from there.  If you find you just can’t make it work for what you want, you may have to re-analyze your budget or negotiate with your vendor.

The search for the perfect menu cover is a quest that will take the discriminating owner or manager on a mind-numbing journey.  There are so many little points and differences about the different styles that sometimes it can be hard to choose.  One of the best things to do first is to decide on what you want to portray with your menu.  This will ultimately come down to being a reflection of what type of restaurant you have.  Luckily, you’ve already done the legwork of deciding all of this.  Your dreams and ideas have all come to fruition in this place of yours, now it is time to highlight what I hope you think is the best food around.

It doesn’t matter the type of menu cover you choose so long as it is congruent with what your guests are expecting.  If you have a family-friendly local mom and pop type of restaurant, you can get away with a less we’ll say glamorous cover for your menus.  What you need in this type of restaurant is function first and looks second (at least as far as this aspect is concerned).  Don’t fool yourself, people still want to dine in style, just because they have children, doesn’t mean they want to be picking crumbs up off their seats and reading a greasy, sticky or cracked menu.  In fact, you could argue that they are going out to eat exactly to avoid this type of stuff at home.

However, where your menu covers will come into more sight and need to be class act is if you have a fine dining establishment.  This is where the discriminating tastes in decor, food choices and service will all make a world of difference in the success of your restaurant.  It is one thing to talk about all these facets of a congruent and well-blended experience, it is quite another to actually implement policies and design choices that take these things into account.  This is where getting very good quality menu covers will make the difference.

If you have the choice of sitting down and holding a nice solid, well made and smooth feeling leather menu cover or some cheap menu cover, which one impresses you more?  Of course, right!  But even the most intelligent owners and managers sometimes miss these basic points.  When it comes to the expenses of opening and running a restaurant, there is always a pressure to reduced overhead, costs and other variables that can boost profits.  So, even though this whole cover issue may seem like a minor point, it can make a big impact.

How Do You Know What Type of Menu Cover To Choose?

Well, as was alluded to above, there are several styles that make this whole process a bit more daunting.  Keep that original point in mind, let your restaurant theme and image dictate the details.  You could see this as being the other way around, regardless, the details matter.  A brief list of restaurant menu covers would include: leather, metal, fabric and even plastic menu covers.  Also, keep in mind that whether we are talking about a restaurant or a café menu cover, the same ideas apply.  Let’s discuss these different styles briefly here, though they are discussed in more detail on pages dedicated to each type elsewhere on our site.

Leather Menu Covers

Let’s start with one of the most elegant or substantial and work our way through the other styles from here.  The leather menu cover is likely the most common type to be used in the higher end restaurants.  You will, and should expect, find these covers used in more expensive establishments relative to the menu pricing.  These are possibly the finer steakhouses in town, the classy ‘go to’ places for special occasions and anniversaries.  If you want to be known as a nice place in town, leather will make a big impact as your choice here.  It has properties that allow it to be both functional as well as esthetically pleasing.  The knock-off version of the leather style is the leatherette or faux leather menu cover.  This one would be more like what you might expect for the check presenter.  It simply doesn’t have the same feel and impression factor as the real leather cover.  Not a poor choice for certain restaurants, just a different one that should be treated as such.

Metal Menu Covers

A little look at metal covered menus.

A little look at metal covered menus.

So, this is a bit more of a trendy cover choice for your menu.  Metal will be found in restaurants that have a bit more modern edge or feel to them.  Food choices will typically be more geared towards eclectic preparations or a modern twist on an old dish.  New up and coming chefs like to prepare foods in a non-traditional way and these metal menu covers will give a little insight into this break from conformity.  Typically, the metal choices will consist of aluminum, stainless steel or even copper.  The aluminum and stainless steel styles will often have a brushed appearance, softening that hard metal feel.  Copper can make a great statement on its own and now there are even metals, like copper, that have a chemical patina added that creates a very unique and artistic feel to the look of the metal.  Metal is a great choice for the more modern feeling restaurant.

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Plastic Menu Covers

More than a specific type of cover, the plastic menu cover is more of a class or category of covers.  This is due to the fact that the plastic styles can encompass thin, clear plastic to the more heavy duty variety.  The thinner type is more common with the menu that is printed on an 8 ½ x 11 sheet of paper and then inserted into the cover.  These covers are designed really more for function.  They are helpful in that they can be cleaned easily with a damp and soapy rag and will provide minimalist function.  Because these are the cheapest types of covers, it is less important to worry about them.  The restaurants and cafes that use these types are usually offering food choices that would be more for lunch or breakfast.  You will still find some restaurants serving dinner that use a plastic menu cover, but it will not be found in a fine dining establishment.  This is fine.  Not all restaurants aspire to or serve the same customers and guests.  People looking for a spaghetti meal with the kids are going to have a different expectation than someone going on a date and looking for chef so and so’s handmade pasta with squash flower appetizers.  So, don’t feel like you are being judged for your choice in covers, they all have a purpose and function.

More Custom Menu Covers

This category was necessary as there are some special types of covers that could only be called custom or designer.  These would include woods, corks and even some fabrics.  A custom menu cover is nothing more than a style that is designed for your particular restaurant’s needs or qualities.  For example, a restaurant known for its great wine list might opt to go for a cork cover for the wine menu.  This is one example of how you can keep the congruence that we mentioned earlier.  Similarly, you might opt to have a wood menu cover.  Fabrics such as linens and even silks could be custom designed as well.  These special or custom covers would really be used in a restaurant that isn’t doing a high volume type of business.  Not that every restaurant doesn’t want to be full all the time, it is just that these custom styles are a bit more prone to faster wear and tear and would cost much more to replace.  So, if you are able to serve your guests with more care and attention in this way, your pricing can be reflected here as well.  Of all the types of menu covers mentioned here, the only ‘right’ one is the one that fits the needs of you, your restaurant and ultimately your guests’ needs.

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